JBG is a creative, curious, and passionate exploration of the world of watchmaking. I play with shapes and materials to experiment with concepts and create unique watches or limited editions. It is primarily a personal endeavor, without mass production or commercialization.

Each model is distinguished by a strong identity that emphasizes expressiveness and creativity. Their inspiration is multifaceted: the history of watchmaking, artistic crafts, artisanal work, architecture… The watch thus becomes an object of creation, transforming the few square centimeters of the wrist into a playground for the imagination.